Ella Han
Designing brand-aligned visuals
with marketing insight and user-centered thinking.
Marketing Design · Visual Design · UX Design
Latest Work 👩🏻💻
01. Bookman Brand Redesign
Marketing Content | Branding & Promotional Assets | Brand Communication
Developed an end-to-end brand and marketing content redesign for a local independent bookstore,
creating cohesive branding and promotional assets to support clear, approachable customer communication across touchpoints.
02. TKTC Website Redesign
Web Marketing Content | Information Architecture | Visual Communication
Reviewed the existing website and collaborated with
my team to refresh the site’s structure and content,
improving navigation clarity, accessibility, and how clearly TKTC’s energetic mission is communicated to audiences.
03. Youtube Shorts Redesign
Platform Analysis | Audience Behavior | Interaction Flow
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Analyzed YouTube Shorts’ content discovery flow by planning and conducting audience research,
then developing lo-fi concepts to support clearer, topic-based content exploration and discovery.
04. Self - Published Book Design
Creative Content | Promotional Assets | Presentation Materials
Created promotional visual content
for my self-published e-book,
including a book cover and animated teaser,
to communicate key messages and support
audience facing presentation and promotion.
05. Hiring Poster: AI-Assisted Typography
Marketing Content | AI-Assisted Content | Typography
Developed an AI-assisted hiring poster and visual assets,
using expressive typography to support consistent hiring communication across channels.
06. U Welcome App Case Study
UX/UI Design | Audience Needs & Product Communication
Developed a user-centered app to support information sharing and connection for people living abroad,
using user research and prototyping to inform clear, audience-focused product communication.
Designed an engaging book cover and animated teaser to convey key messages of my self-published e-book, selected for exhibition in Fall 2025 Yosida exhibition.